Food Trends to Watch
by Jane Milton (Director)
Plant-Based – The market is beginning to become more mainstream. It is not for people who turn off meat 100% but for people who want to be more sustainable about what they eat and reduce the meat in their diets. They still want clean food, and to get nutritional benefit from what they eat… watch how we respond to that…
Sugar – This is still seen as something to avoid by many, as well as all the alternatives to refined sugar such as date syrup, rice syrup and also in some categories, sweeteners like Stevia. There has also been a trend towards savoury baking. We have seen a lot of savoury muffins beginning to appear…where will they fit into lunch time and snacking?
Gut Health – This is still very much top of the agenda and so are foods that are functional and offer nutritional benefits, as well as tasting delicious. That can be as simple as a high protein cookie, or a bread with chia seeds in it to increase its Omega 3, fibre and protein. It can be an amazing pickled vegetable in a salad, or it could be a high protein snack to perk you up mid-afternoon.
Plastic-Free Alternatives – These must still allow for the convenience of food on the go and for the shelf life many customers need. This topic is top of the agenda with many of our customers right now. There are so many great options available to us as producers and we know that this market will continue to grow, and we certainly plan to be at the leading edge.
Food on the Go – We are becoming a nation of snackers, people who eat on their way to work, at their desk, on their way to the gym, on their way to an evening out… so, food ideally needs to be packed in convenient portion sizes, easy to eat on the go, rich in protein and nutrients, to provide a balanced diet. There is also a rise in drinks that offer more- breakfast drinks that contain as much wholegrain as a portion of cereal, drinks that help boost you or calm you down and all can be consumed on the go….